General Questions

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Questions about Content Writing

What is content writing?

Content writing builds rapport/trust with consumers, creates a positive brand association, and increases domain authority. It entails crafting intelligent materials that educate, entertain, and teach your audience. The goal of content writing is to engage your audience constructively so that they will grow to trust your brand and be interested in your product or service over time.

What types of content are produced by content writing?

The types of content are produced by content writing: blog posts, books (physical and e-books), email newsletters, film, magazine features, magazines (digital and printed), newspaper articles, podcasts, radio, social media posts, and television.

What are the differences between content writing and copywriting?

A short explanation of the difference between a copywriter and a content writer is that a copywriter sells and a content writer informs. So, your brand is promoted by a copywriter, and a content writer instructs, engages, educates, or entertains readers.

Why is content writing important?

Using the resources available to you to generate interesting, well-written, and helpful material that connects to your brand can demonstrate to potential consumers that you are good at what you do. It gives them information about what you provide and how you can assist them. If you write an attention-getting title, you can be sure that people will want to read it. Including figures, weird questions, or something to pique people’s interest in the content and title- bringing you more customers. Whether it’s a social media post or a blog article, keeping it engaging will encourage others to share it.

Questions about Editing & Proofreading

What is editing?

Editing addresses fundamental difficulties in writing, such as sentence structure and linguistic clarity. Comprehensive editing will aid in improving the text’s readability, clarity, and tone. For a seamless narrative, an editor will analyze and polish your work. Editing happens throughout the writing process and is a much more involved process between the editor and writer than proofreading.

What are the different types of editing?

There are three main types of editing: copyediting, developmental editing, and line editing.  

Copy editing is examining written content for faults such as grammar, spelling, style, and punctuation before it is ready for proofreading. Small rewrites might be necessary to correct any issues with transitions, wordiness, or jargon and verify that the piece’s style is appropriate for the publication. 

Content/developmental editing involves looking over the entire body of text, taking all parts of the work into account, including the narrative and structure. Readability, storyline, and structure will all be taken into consideration.  Shorter texts are less likely to require developmental editing. When drafting a larger paper, though, obtaining further input early on might be beneficial.

Line editing focuses on the creative content, writing style, and language usage at the sentence and paragraph level. A line edit isn’t about combing your work for faults; rather, it’s about how you utilize language to express your tale to the reader. Is your writing smooth and enjoyable to read?  What is the feeling of mood, emotion, or tone to it? Are you employing clichés, and are the words you’ve selected conveying a clear meaning?

What is proofreading?

Proofreading is only a superficial examination. No substantial changes are made to the content.  Instead, it entails searching for small text and formatting mistakes.  Misspellings, incorrect/missed punctuation, inconsistencies (textual and numerical), and other errors are corrected in a proofread document. Proofreading happens at the end of the writing process and involves less collaboration between the writer and author.

What are the differences between editing and proofreading?

Editing and proofreading are necessary because any work intended for publication—whether an academic piece, a novel, an essay, or a corporate document—must express its point as clearly as possible.  You seldom have another chance to create a good first impression! When you’ve worked hard to produce and communicate your points, you don’t want careless mistakes to distract your reader from what you’re trying to say. It’s critical to pay attention to the details.

Focuses on enhancing the readability and flow of the writing.Surface-level problems are addressed.
Verifies that the text as a whole is coherent and comprehensive.Improves the quality of already good writing by making it error-free.
The basic characteristics of writing are addressed; tone and voice are emphasized.Ensure that the verb tenses are proper and that the subject and verb are in agreement.
Clarity, readability, and seamless narration are improved by making modifications to the text’s language.Misspellings, grammatical and punctuation mistakes, inconsistencies, formatting problems, and other faults are all eliminated.
The overall quality of writing will improve.Quality assurance of a final document.

Why are editing and proofreading necessary?

To be allegorical, editing is cooking your meal, and proofreading is plating it. Editing is where you change the text’s actual content, and proofreading is where you check for the errors in the finished document.

What type of documents can I get edited or proofread? 

You can get brochures and leaflets, website text, speeches, presentations, university essays, book manuscripts, business letters, advertising content, resumes, magazine articles, and private letters edited or proofread.

Questions about Essay Assistance

What types of essays would I need assistance with?

There are many essay types.  The most common being an analysis essay, an argumentative essay, a descriptive essay, or a persuasive essay.  AAO helps with all types!

What aspects of my essay can I get help with?

AAO offers to help you with:

  • Crafting the main idea and thesis of your paper
  • Finding sources if your paper requires them
  • Organizing your paper to fit the format required by your instructor
  • The content development of your essay
  • The grammatical and syntax aspect of your essay 
  • Writing out your introduction and conclusion 
  • Your word choice and shaping tone of your paper

Why would I need essay help?

Essay assistance aids you with the development of your paper writing abilities. Practice makes perfect, and receiving help will aid you in becoming the greatest writer you can be and write high-quality essays with ease. It will assist you in improving your grades and teaching you how to write interesting and well-thought-out papers with minimal effort.

Questions about Syllabus Organization

What is syllabus organization?

Syllabus organization is a process where we take all of the syllabi from all of the courses a student is taking in one semester and create a spreadsheet of ALL due dates and even what time they are due.  Additionally, this spreadsheet can be broken down on a week-by-week basis, so every assignment and required reading is laid out for you plain and simple. This allows you to focus on completing your assignments, not scrambling trying to figure out what your assignments are and/or when they’re due.  

Why would I need syllabus organization?

Organization, time management, and constantly looking over the syllabus are things that elude all college students at some point- many of us have been there.  While individual syllabi tell you what is due and when, if you’re taking five courses, that means there are five different syllabi you have to consult and keep constant reminders of when materials are due. This combined with general forgetfulness can cause you to fall behind on assignments very quickly. Syllabus organization allows you to stay on track academically and gives you one less thing to have to organize or stress over! 

Questions about Transcriptions

What are transcriptions?

Transcriptions entail listening to voice recordings from various forms of media and converting them into written documents or taking a PDF or an image and converting the content on them into typed out, searchable text.

Why would I need something transcribed?

A great number of reasons! College professors have their lectures transcribed. Handwritten notes that are too jumbled for anyone other than the author to make out can be transcribed; business meetings can be transcribed for the company’s legal purposes and for records, etc.  An important aspect of transcription can be the exclusivity of deaf and hard-of-hearing individuals- allowing them access to the richness of knowledge available through recorded audiovisual resources.

What are the different types of transcriptions?

There are many different types of transcriptions. The main ones are Text-to-Text transcription, Audio-to-Text transcription, and Video-to-Text transcription.


While digital formats like PDF, PNG, JPG are fantastic for preserving and storing documents, they don’t allow you to modify and update the written content contained in them.  Your original document will be transformed to a Microsoft Word or plain text file through text-to-text transcription, allowing you to immediately edit and save your written content.


Audio transcription is when a sound file is converted into the written word.  


The same as audio transcription, except there is a visual medium to go along with the audio being transcribed.  Video-to-Text can also include the speaker’s facial expressions, posture, and general demeanor (if the client requests that).

What are the differences between verbatim, intelligent, and edited transcription?

Verbatim transcription is a word-for-word transcription that includes all ohhhs, uhhhs, and ummms. Every single thing that is uttered is written down. Verbatim transcription, the most commonly used form, adds a layer of filtering to the transcription process in order to extract the meaning from what was said, omitting all ohhhs, uhhhs, ummms, and long pauses throughout the conversation. Lastly, edited transcription is a script is that is formalized and edited for readability and clarity.

What are the ideal audio conditions to send in for transcription?

The ideal audio conditions are having clear and good quality audio, minimal audio feedback, and minimal background noises.

What are the conditions that can make audio transcription more difficult?

Some of the circumstances that can make transcription more difficult are having lots of background noise, overlapping voices at multiple points in the audio/video, audio/video with lots of microphone feedback, audio that contains advanced terminology that requires more research (medical terms, scientific terms, etc.), and when the speaker(s) are talking at a low volume.

Can I get transcriptions done in different languages?

Yes! Afros-And-Opinions only provides English transcriptions, but many services offer bilingual and multilingual translations.

“The important thing is never to stop questioning.”

– Albert Einstein